About Us

It was in the summer of 1990, while driving along the quays of Paris, that Céline saw a photo shoot with beautiful women. The flashes of the photographers shaped her desire to create and innovate.

Ahead of her time, she was committed to freedom, but also to ecology. The beauty of the summer season inspired her to create her brand Freda.

This brand, which she had already named Freda, came to life.